PPC search marketing

Saturday, February 26, 2011
PPC search marketing has proven to be an effective way for many marketers to drive targeted traffic to their web sites. PPC search marketing consists of paid ad placements that are displayed with the search engine results generated in response to a user's search query. You may see paid search results above the regular search engine listings or to the side.

PPC search marketing can also be extremely cost-effective because you pay only when someone actually clicks your ad and thus becomes a legitimate prospect. To take advantage of PPC advertising, it is important to choose keywords wisely. Many people set up their PPC advertising campaigns without a lot of planning, which is a mistake right from the beginning. So if you are running a business online, and are planning to run a PPC campaign it is advisable to choose keywords that are extremely related to the theme of your business.

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