There are many good reasons why you start your own email marketing. Obviously the big advantage of email marketing is cost. Email marketing continues to remain the most powerful, cost-effective marketing tool for one-to-one communication and building relationships. Your email marketing messages typically promote one of your products, and have a link to the landing page or order page for that product. The number one rule in email marketing is never send an email without the permission of the person receiving it.
Managing hundreds or thousands of email addresses— including dealing with returned mail, address change requests, and unsubscribe requests—is no easy task. If you are serious enough about email campaigns, you should consider using an email marketing service. Using an email marketing service will help you avoid mistakes that can cost you customer goodwill. The email marketing company you choose should be able to assure you that your company's contact assets are safe and secure on their servers.
Managing hundreds or thousands of email addresses— including dealing with returned mail, address change requests, and unsubscribe requests—is no easy task. If you are serious enough about email campaigns, you should consider using an email marketing service. Using an email marketing service will help you avoid mistakes that can cost you customer goodwill. The email marketing company you choose should be able to assure you that your company's contact assets are safe and secure on their servers.
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